By definition, every personal brand is different. There are no two successful professionals who have achieved the same success in the same way, but there are some traits that are common to those who have strong brands. I’m fortunate to have spent the past two decades working with people all over the world who have compelling brands that are worthy of remark. They are respected and acknowledged by their colleagues, have fan clubs of people who want to support them and have built careers that inspire envy among their peers. Although they are in different roles in different industries and at different levels in their organizations, they all have these seven attributes in common:
根據(jù)定義，每個人的個人品牌都是不一樣的。沒有兩個成功的專業(yè)人士，會以同樣的方式取得相同的成功，不過，有一些特征是擁有良好個人品牌者所共有的。很幸運(yùn)，在過去的二十年時間，我得以與全球各地的人一道合作，他們的個人品牌真的很具有吸引力。他們得到了同事們的尊重和認(rèn)可，有粉絲俱樂部想支持他們，并建立起能激發(fā)同齡人艷羨的職業(yè)生涯。盡管，他們在不同行業(yè)和不同組織中扮演著不同的角色，不過，卻都有以下7個共同的特征：
They’re purposeful.
他們有明確的目標(biāo)。
They know why they do what they do. Most people focus on what they do and how they do it. Strong personal brands have that awareness too, and they connect those actions and that differentiation to the reason behind those actions. British-American author, motivational speaker, and organizational consultant Simon Sinek puts it this way: “Because a true sense of purpose is deeply emotional, it serves as a compass to guide us to act in a way completely consistent with our values and beliefs.”
他們知道為什么要做所做的。絕大多數(shù)人，會關(guān)注自己做什么及怎么做。擁有強(qiáng)大的個人品牌者也是有這種意識的，但是，他們把行為和差異及這些行為背后的原因聯(lián)系起來。出生于英國的美國作家、演說家和組織顧問西蒙·斯涅克如此說道：“真正的目標(biāo)感，是有感染力的，它是引導(dǎo)我們以完全符合自己的價值觀和信仰的方式進(jìn)行行動的指南針?！?/span>
They’re confident.
他們自信。
Confidence is the most attractive brand attribute. We are inspired by and attracted to those who are comfortable in their own shoes. They exude poise and a strong sense of self. Confidence often comes from living their authentic brand – being willing to be who they are without excuse or apology. When they speak, we are willing to listen and are eager to believe exactly what they say.
自信，是最具有吸引力的品牌特征。我們受到那些對自己的觀點(diǎn)感到自在的人的啟發(fā)和吸引。他們散發(fā)出沉著和強(qiáng)烈的自我意識。自信，往往來自于他們真正的品牌-愿意做自己，沒有借口或者道歉。他們說話時，我們愿意傾聽，并且原意去相信他們所說的。
They don’t wear blinders.
他們并不流露出出色之舉。
They think beyond their role. Of course, they commit to mastering the role they have and making a mark on the organization, but they seek to be influential in other domains. This means they have a higher profile in the company they work for, outside their division or department, tapping the power of digital tools to help achieve this. They’re involved in projects in other domains – connecting with people throughout the company. They are also known in their community of colleagues both inside and outside the organization and they’re respected for their expertise and point of view. They’re engaged and involved.
他們超越了自己的角色。當(dāng)然，他們致力于掌握自己的角色，并在組織中出人頭地，不過，他們尋求在其他領(lǐng)域能夠具有影響力。這意味著：他們在所工作的公司中有更高的知名度，在所工作的部門或者部門之外，利用數(shù)字化工具來幫助實(shí)現(xiàn)這一點(diǎn)。他們參與了其他領(lǐng)域的項(xiàng)目-與整個公司的人進(jìn)行交往。他們在組織內(nèi)外的同仁界中也很有名，他們因?qū)I(yè)知識和觀點(diǎn)而得到尊重。他們?nèi)谌氩⑴c其中。
They’re generous.
他們寬厚仁慈。
Although the term “personal branding” might make you think “me, me, me,” putting yourself at the center of the world, effective personal branding is about being visible, available, and valuable to others. Strong personal brands are generous with praise – acknowledging others regularly for their insights and contributions, online and in person. They are quick to share information, content and advice. They live in a world of abundance and are ready to expend time and energy to support others.
雖然，“個人品牌”一詞可能會讓你想到“我，我，我”，把自己放在世界的中心，不過，有效的個人品牌是對他人可見、可用及有價值的。伴隨著贊揚(yáng)，強(qiáng)大的個人品牌是寬厚仁慈-經(jīng)常在網(wǎng)上及當(dāng)面認(rèn)可他人的見解和貢獻(xiàn)。他們能夠快速分享信息、實(shí)質(zhì)性內(nèi)容及建議。他們生活在富足的世界中，并準(zhǔn)備好花費(fèi)時間和精力去支持其他人。
They’re lifelong learners.
他們是終身學(xué)習(xí)者。
They know that if they are not learning and growing, they are standing still, they’re actually falling behind. Their sense of curiosity compels them to try new things. They take every opportunity to learn both through day-to-day, on-the-job activities and through more formal talent development programs.
他們知道，如果不學(xué)習(xí)、不成長，就會停滯不前，而在實(shí)際上，就是落后了。好奇心迫使他們?nèi)L試新的事物。他們會抓住每一個機(jī)會去學(xué)習(xí)-通過日常、在職活動和更加正式的人才培養(yǎng)計劃來進(jìn)行。
They’re ambitious.
他們雄心勃勃。
While over delivering on what’s required of them today, they’re focused on the future. They are always aware of or considering what’s next. Personal branding is based in authenticity, but there is an aspirational element to it. You need to be who you are while positioning yourself for the future. Strong personal brands demonstrate that they are not only competent where they are, they’re ready and eager for their next big gig.
當(dāng)他們過多交付滿足今天的需求時，他們其實(shí)關(guān)注的是未來。他們總會理解或者考慮接下來會發(fā)生什么。個人品牌，是以真實(shí)性為基礎(chǔ)的，不過，也有一個令人渴望成功的元素。你需要做自己，同時為未來做好準(zhǔn)備。強(qiáng)大的個人品牌表明，他們不僅勝任本職工作，而且準(zhǔn)備好并渴望下一個重要的工作。
They’re curious.
他們有好奇心。
They’re at least as interested as they are interesting. Their curiosity helps them build stronger, more authentic relationships with others, and it helps them stay fresh by always discovering things and learning more about them. One of the reasons I especially enjoy delivering keynotes is that I’m not just teaching; I’m learning from all of the great follow-up questions I receive afterward from my new connections in the audience. Their curiosity inspires new content for future presentations.
至少，他們會對有吸引力的事物感興趣。好奇心，有助于他們與他人建立更加牢固、更加真實(shí)的聯(lián)系，并通過不斷地發(fā)現(xiàn)、了解事物來幫助他們保持新鮮感。我特別喜歡發(fā)表主題演講的一個原因是，我不僅僅是在教學(xué)；我從所有后來接收到的很不錯的后續(xù)問題中學(xué)習(xí)，這些問題來自聽眾中的新的人脈。好奇心，激發(fā)了未來演講的全新內(nèi)容。
No two brands are alike, but the most compelling and successful personal brands I have met share these seven core attributes.
雖然，沒有兩個人的個人品牌是相同的，不過，我見到的最有吸引力、最成功的個人品牌都擁有以上所提及的7大核心特征。
#END#
聯(lián)系客服
