1.Good design is innovative
優(yōu)秀的設計應該是創(chuàng)新的
It does not copy existing product forms, nor does it produce any kind of novelty for the sake of it. The essence of innovation must be clearly seen in all functions of a product. The possibilities in this respect are by no means exhausted. Technological development keeps offering new chances for innovative solutions.
創(chuàng)新的可能性是永遠存在并且不會消耗殆盡的?？萍既招略庐惖陌l(fā)展不斷為創(chuàng)新設計提供了嶄新的機會。 同時創(chuàng)新設計總是伴隨著科技的進步而向前發(fā)展，永遠不會完結。
2.Good design is aesthetic
優(yōu)秀的設計是美的
The aesthetic quality of a product – and the fascination it inspires – is an integral part of the its utility. Without doubt, it is uncomfortable and tiring to have to put up with products that are confusing, that get on your nerves, that you are unable to relate to. However, it has always been a hard task to argue about aesthetic quality, for two reasons.
產品的美感是實用性不可或缺的一部分，因為每天使用的產品都無時無刻的影響著人類和我們的生活。但是只有精湛的東西才可能是美的。
3.Good design makes a product understandable
優(yōu)秀的設計使產品更容易被讀懂
It clarifies the structure of the product. Better still, it can make the product talk. At best, it is self-explanatory and saves you the long, tedious perusal of the operating manual.
優(yōu)秀的設計讓產品的結構清晰明了。更強大的是它能讓產品自己說話。最好是一切能夠不解自明。
4.Good design is unobtrusive
優(yōu)秀的設計是不唐突的
Products that satisfy this criterion are tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained leaving room for the user’s self-expression.
產品要像工具一樣能夠達成某種目的。 它們既不是裝飾物也不是藝術品。因此它們應該是中庸的，帶有約束的，這樣會給使用者的個性表現(xiàn)上留有一定空間。
5.Good design is honest
An honestly-designed product must not claim features it does not have – being more innovative, more efficient, of higher value. It must not influence or manipulate buyers and users.
優(yōu)秀的設計是誠實的
不要夸張產品本身的創(chuàng)意，功能的強大和其價值。也不要試圖用實現(xiàn)不了的承諾去欺騙消費者。
6.Good design makes a product useful
優(yōu)秀的設計讓產品更加實用
A product is bought in order to be used. It must serve a defined purpose – in both primary and additional functions. The most important task of design is to optimise the utility of a product.
產品買來是要使用的。 至少要滿足某些基本標準,，不但是功能，也要體現(xiàn)在用戶的購買心里和產品的審美上。 優(yōu)秀的設計強調實用性的同時也不能忽略其它方面，不然產品就會大打折扣。
7.Good design is long-lasting
優(yōu)秀的設計經得起歲月的考驗
It is nothing trendy that might be out-of-date tomorrow. This is one of the major differences between well-designed products and trivial objects for a waste-producing society. Waste must no longer be tolerated.
它使產品避免成為短暫時尚反而看上去永遠都不會過時。和時尚設計不同的是， 它會被人們接受并使用很多年甚至是在當今被一次性商品充斥的社會。
8.Good design is thorough down to the last detail
優(yōu)秀的設計是考慮周到并且不放過每個細節(jié)的
Thoroughness and accuracy of design are synonymous with the product and its functions, as seen through the eyes of the user.
任何細節(jié)都不能敷衍了事或者懷有僥幸心理。設計過程中的悉心和精確是對消費者的一種尊敬。
9.Good design is environmentally friendly
優(yōu)秀的設計是關懷環(huán)境的
Design must contribute towards a stable environment and a sensible use of raw materials. This means considering not only actual pollution, but also the visual pollution and destruction of our environment.
設計能夠對保護環(huán)境起到極大的貢獻。讓產品在整個生命周期內減少對資源的浪費，降低對自然的破壞并且不要產生視覺污染。
10.Good design is as little design as possible
優(yōu)秀的設計是簡潔的
Good Design is as little design as possible
Back to purity, back to simplicity
簡潔，但是要更好–因為它濃縮了產品所必須的具備因素，剔除了不必要的東西?！按蟮乐梁?，平淡為歸”。
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這10大原則用得恰到好處的是蘋果公司；喬布斯和蘋果總設計師 Jonathan Ive 承認受到迪特·拉姆斯的影響，才會出現(xiàn)產品外觀上的相似。迪特·拉姆斯表示：蘋果是唯一遵循他的“好的設計”原則去設計產品的公司。
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