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“農(nóng)民”乃雙關(guān)，既指一類人，亦是道奇的新款卡車品牌。這支TVC的靈感由傳奇播音員Paul Harvey 的一次演講激發(fā)而來。演講的名字就叫“So God Made a Farmer”。 廣告商找來10名著名攝影師，以多數(shù)的靜態(tài)鏡頭呈現(xiàn)了一種典型的美國鄉(xiāng)村生活百態(tài)。那遙遠又頓挫的旁白讓這支TVC有了馬丁·路德金“I have a dream”般的肅穆。
So God Made a Farmer。因此，是上帝創(chuàng)造了農(nóng)民。而每個人的心里，或許都有一個農(nóng)民（也指車）。
TVC文案：
So God Made a Farmer” by Paul Harvey
And on the eighth day, God looked down on his planned paradise and said, “I need a caretaker.” So God made a farmer.
God said, “I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board.” So God made a farmer.
God said, “I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,’Maybe next year,’ I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps. Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours.” So God made the farmer.
God said, “I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark.”
It had to be somebody who’d plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk, . Somebody who’d bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does. So God made a farmer.
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