本文選自《經(jīng)濟(jì)學(xué)人》11月2日文章。MBA學(xué)位曾被認(rèn)為是職場的一塊跳板，但現(xiàn)在申請MBA的人數(shù)不斷下降，尤其是美國，即使是聞名世界的哈佛商學(xué)院，今年申請人數(shù)也下降了6%。除了因?yàn)槊绹姆匆泼裾邔⒑芏嗳司苤T外，另一個(gè)重要原因是高昂的學(xué)費(fèi)，現(xiàn)在MBA課程費(fèi)用是10年前的兩倍，但學(xué)校提供的價(jià)值并沒有隨之增長兩倍。本文作者認(rèn)為，為改善這一現(xiàn)狀，學(xué)校應(yīng)該控制學(xué)費(fèi)，擁抱科技，在網(wǎng)上開設(shè)MBA課程，不能僅依靠單一的案例分析授課，而應(yīng)該增加課程的深度和全面性。這篇文章短小精悍，用詞豐富，結(jié)構(gòu)緊湊，邏輯縝密，是寫作的典范，建議大家閱讀全文。
選文精講
The future of management educationWe have obtained a copy of a recent letter to a business dean我們得到了一封最近寫給一位商學(xué)院院長的信的副本ON BEHALF OF the trustees of the Gordon Gekko Business School, I write with a helicopter view on our beloved institution. There is good news and bad. First, congratulations are in order. Under your leadership, GorGeBS has again been named by The Economist as one of the world’s top 100 business schools.- helicopter view: （對問題的）通盤檢視
- congratulations are in order: 祝賀您
我代表戈登·蓋柯商學(xué)院的受托人，以審視全盤的視角來描述我們鐘愛的商學(xué)院，消息好壞參半。首先，祝賀您，在您的領(lǐng)導(dǎo)下，戈登·蓋柯商學(xué)院再次被《經(jīng)濟(jì)學(xué)人》評為全球百強(qiáng)商學(xué)院之一。
The bad news is that our best-of-breed status is in jeopardy because the very business model of our school faces tectonic challenges. Demand is plunging. Our MBA applications are down by a quarter. Across America, applications to business schools have fallen for five years in a row. Even at Harvard, they are down this year by about 6%.- best-of-breed: 單項(xiàng)優(yōu)勢、最佳組合
壞消息是，我們的優(yōu)勢地位岌岌可危，因?yàn)槲覀儗W(xué)校的商業(yè)模式正面臨結(jié)構(gòu)性挑戰(zhàn)。需求在暴跌，我們MBA申請情況下降了四分之一。在美國，申請商學(xué)院的人數(shù)已經(jīng)連續(xù)五年下降，即使在哈佛，今年也下降了6%。
One reason is a drop in international applicants, many of whom are put off by America’s anti-immigration policies. But before you rush to blame all those law graduates staffing up government departments, the bigger factor is that we are charging too much. Our MBA costs nearly twice as much as it did a decade ago, but nobody believes we are delivering twice as much value.原因之一是國際申請者的減少，他們中的許多人被美國的反移民政策拒之門外。但不要急著指責(zé)那些進(jìn)入政府部門的法學(xué)畢業(yè)生，更重要的原因是我們收費(fèi)過高。我們的MBA課程的費(fèi)用幾乎是10年前的兩倍，但沒人相信我們提供的價(jià)值是10年前的兩倍。
本站僅提供存儲服務(wù)，所有內(nèi)容均由用戶發(fā)布，如發(fā)現(xiàn)有害或侵權(quán)內(nèi)容，請
點(diǎn)擊舉報(bào)。
