文章導(dǎo)讀
本文選自《華爾街日?qǐng)?bào)》10月30日文章。北京時(shí)間10月29日凌晨，蘋果悄無聲息的在官網(wǎng)上推出主動(dòng)降噪TWS（真無線）耳機(jī)——AirPods Pro，售價(jià)1999元人民幣，10月30日起在零售店內(nèi)發(fā)售。AirPods Pro采用了入耳式設(shè)計(jì)，在保證均衡音質(zhì)的前提下，擁有主動(dòng)降噪功能和通透模式，可與蘋果其它設(shè)備配對(duì)。今年，蘋果iPhone銷量大幅下滑，AirPods成為蘋果新的增長(zhǎng)點(diǎn)，在截至6月，AirPods的銷售額增長(zhǎng)約70%，達(dá)到約20億美元，這幫助蘋果抵消了iPhone業(yè)務(wù)的下滑，并實(shí)現(xiàn)在2019財(cái)年第一季度的收入增長(zhǎng)。隨著無線耳機(jī)的普及，微軟、谷歌均表示，將推出自己的無線耳機(jī)。AirPods是否會(huì)成為下一個(gè)iPhone？讓我們拭目以待。
選文精講
Apple Bets on New AirPods Amid Weak iPhone Sales
蘋果在iPhone銷售疲軟之際押注新款A(yù)irPods
Apple Inc. is introducing a high-end version of its AirPods wireless earbuds with a new design and noise cancellation, as the tech giant looks to broaden its offering of wearable products amid lackluster iPhone sales.
earbuds: 耳塞式耳機(jī)
noise cancellation: 降噪
lackluster: 無光澤的，這里是指銷量低迷
AirPods have emerged as one of Apple’s most successful new products. Sales of the devices rose an estimated 70% in the quarter ended in June to about $2 billion, according to Bernstein Research, helping the company offset its flagging iPhone business and deliver revenue growth for the first quarter of its 2019 fiscal year.
offset: 抵消
The addition of a Pro line of AirPods, which cost $249, follows in the company’s tradition of offering a high-end, pricier model of a core product—featuring more bells-and-whistles—and a lower-priced, entry-level version with fewer features. Apple offers Pro versions of its Mac computer, iPad tablets and iPhone lines. The new earbuds are the first Pro offering of a wearable device.
entry-level: 入門級(jí)
The popularity of wireless earbuds has driven Apple rivals to offer their own versions. Microsoft Corp. this month said it would sell such devices. Alphabet Inc.’s Google also said it would introduce wireless earbuds due out next year.
The AirPods Pro feature a new design with silicone ear tips that Apple says conform to each individuals’ ears. They have noise-cancellation capabilities to eliminate background noise, longer battery life and a mode that allows users to listen to music while also hearing the environment around them, Apple says.
聯(lián)系客服
