作者: 時(shí)間: 2014年03月26日 位置：
管理[ ]
哈佛商學(xué)院終于決定投身方興未艾的網(wǎng)絡(luò)教學(xué)熱潮。它準(zhǔn)備今年秋季正式在自主研發(fā)的平臺(tái)上面向文科專業(yè)本科生和應(yīng)屆畢業(yè)生推出一個(gè)收費(fèi)1,500美元、包括3門基礎(chǔ)商業(yè)課程的在線項(xiàng)目，戰(zhàn)略大師邁克爾·波特這個(gè)級(jí)別的招牌教授們有望親自擔(dān)綱授課。
哈佛商學(xué)院(Harvard Business School)終于邁出了進(jìn)軍數(shù)字教育領(lǐng)域的第一步。這所著名的商學(xué)院上周五宣布，準(zhǔn)備面向文科專業(yè)本科生和應(yīng)屆畢業(yè)生推出一個(gè)收費(fèi)1,500美元、包含3門基礎(chǔ)商業(yè)課程的在線項(xiàng)目。哈佛方面預(yù)期將有500至1000名學(xué)生報(bào)名參加這個(gè)項(xiàng)目的測(cè)試版。定于今年6月份啟動(dòng)的測(cè)試版主要面向大三、大四學(xué)生和剛剛走出校園、居住在馬薩諸塞州的畢業(yè)生開放。
如果一切順利，哈佛將于今年秋天在全美范圍內(nèi)提供這個(gè)名為“準(zhǔn)備就緒憑證”(Credential of Readiness，簡稱CORe )的項(xiàng)目，屆時(shí)招收的學(xué)生預(yù)計(jì)多達(dá)2000名，同時(shí)有望在明年擴(kuò)大到國際學(xué)生。參加這個(gè)MBA預(yù)備項(xiàng)目的學(xué)生將在線學(xué)習(xí)三門課程：商業(yè)分析、管理經(jīng)濟(jì)學(xué)和財(cái)務(wù)會(huì)計(jì)。授課老師都是任教于哈佛商學(xué)院MBA項(xiàng)目的全職、終身和特聘教授。
CORe是哈佛商學(xué)院勢(shì)必將推出的一系列在線課程和項(xiàng)目的第一個(gè)。這所商學(xué)院一直在學(xué)院內(nèi)部悄無聲息地組建一個(gè)被冠以哈佛商學(xué)院之名的在線學(xué)習(xí)研發(fā)團(tuán)隊(duì)，這支團(tuán)隊(duì)目前已有32名全職員工。選擇采用收費(fèi)方式進(jìn)入數(shù)字化教育領(lǐng)域這個(gè)事實(shí)說明，哈佛商學(xué)院終于決定加入方興未艾的大規(guī)模在線開放課程(下文簡稱MOOC課程)——許多競爭對(duì)手正在向幾十萬在線用戶免費(fèi)提供核心及選修課程。
這所商學(xué)院將于今年春末推出一系列課程，執(zhí)教者皆是該校的招牌教授，比如戰(zhàn)略大師邁克爾·波特【即“破壞先生”(Mr. Disruption)本人】、克雷·克里斯坦森，以及頂級(jí)創(chuàng)業(yè)學(xué)教授比爾·薩爾曼和喬·拉斯特。他們將分別講授競爭力微觀經(jīng)濟(jì)學(xué)；破壞性創(chuàng)新、增長和戰(zhàn)略；創(chuàng)業(yè)和創(chuàng)新?？死锼固股恼n程需要每周學(xué)習(xí)4到5個(gè)小時(shí)，為期4周，而創(chuàng)業(yè)學(xué)課程最初將僅限于哈佛的本科生、研究生、博士后和研究員。
過去幾年來，許多商學(xué)院一直在嘗試MOOC課程，聲稱投資這些課程是為了給他們提供一個(gè)探索商業(yè)模式的學(xué)習(xí)機(jī)會(huì)。去年1月份，弗吉尼亞大學(xué)(University of Virginia)推出了它第一個(gè)MOOC課程，主題是如何助推初創(chuàng)企業(yè)發(fā)展壯大。9月份，沃頓(Wharton)成為第一所把一系列MOOC課程捆綁在一起，用以傳授MBA項(xiàng)目大部分核心必修課的商學(xué)院。斯坦福大學(xué)商學(xué)院(Stanford's Graduate School of Business) 去年10月份推出一個(gè)關(guān)于退休和養(yǎng)老金理財(cái)?shù)腗OOC課程。
在線學(xué)位項(xiàng)目也在迅速激增。盡管早在1999年，印第安納大學(xué)( Indiana University)凱利商學(xué)院(Kelley School of Business)就開始提供在線MBA學(xué)位，但卡耐基梅隆大學(xué)(Carnegie Mellon)泰珀商學(xué)院(Tepper School )和北卡羅萊納大學(xué)(University of North Carolina)凱南-弗拉格勒商學(xué)院(Kenan-Flagler Business School)這些新加入這個(gè)行列的學(xué)校進(jìn)一步增加了獲得一個(gè)在線MBA學(xué)位這種想法的公信力。超過2,000名學(xué)生已經(jīng)獲得了凱利商學(xué)院頒發(fā)的在線MBA學(xué)位，它的在線項(xiàng)目“凱利直通車”(Kelley Direct)目前擁有728名在冊(cè)學(xué)生。
哈佛商學(xué)院此前一直持觀望態(tài)度，不愿意蠶食或貶低現(xiàn)有的在校MBA和高管培訓(xùn)項(xiàng)目。但大約15個(gè)月前，一小群教師和管理人員開始不事張揚(yáng)地討論哈佛商學(xué)院應(yīng)該如何應(yīng)對(duì)這波數(shù)字教育浪潮。
Harvard Business School on Friday made its first move into the digital educational realm with a $1,500 online program of three fundamental business courses for undergraduates and recent graduates of liberal arts programs. The school expects 500 to 1,000 students to enroll in the beta version of the program, which will launch this June for rising juniors and seniors and freshly minted college graduates who live in Massachusetts.
If all goes well, Harvard expects to make the CORe (Credential of Readiness) program available nationwide in the fall, with as many as 2,000 students, and to roll it out internationally early next year. Students who enroll in the pre-MBA program will take a trio of online classes -- business analytics, economics for managers, and financial accounting -- all taught by full-time, tenured, and endowed professors at Harvard Business School who have taught in the MBA program.
CORe is the first of what will inevitably be a portfolio of online courses and programs from the Harvard Business School, which has been quietly assembling an in-house online learning group dubbed HBS that now numbers 32 full-time staffers. In choosing to enter the digital education space with a paid offering, HBS has decided to pass on the MOOC bandwagon in which rival schools are providing both core and elective courses to hundreds of thousands of users for free.
The school will launch a set of classes in late spring 2014 taught by the school's big guns: strategy guru Michael Porter, Mr. Disruption himself; Clay Christensen; and HBS' top professors in entrepreneurship, Bill Sahlman and Joe Lassiter. They will respectively teach the microeconomics of competitiveness; disruptive innovation, growth, and strategy; and entrepreneurship and innovation. Christensen's course will require four to five hours per week over four weeks, while the entrepreneurship course will initially be limited to Harvard undergrads, graduate students, and postdoctoral and clinical fellows.
In the past couple of years, many business schools have been experimenting with massive open online courses, justifying their investments as a learning opportunity in search of a business model. In January of last year, the University of Virginia launched its first MOOC on growing an entrepreneurial business. In September, Wharton became the first business school to bundle a collection of MOOCs together to deliver much of its core required classes in the MBA program. Stanford's Graduate School of Business weighed in last October with a MOOC on the finance of retirement and pensions.
Online degree programs have also proliferated. Though Indiana University's Kelley School of Business has been offering an online MBA since 1999, newer entrants such as Carnegie Mellon's Tepper School and the Kenan-Flagler Business School at the University of North Carolina have brought additional credibility to the notion of getting an online MBA. More than 2,000 students have earned Kelley MBAs online, and the school's Kelley Direct online program currently has an enrollment of 728 students.
Until now, Harvard Business School has been on the sidelines, not wanting to either cannibalize or cheapen its existing on-campus MBA program or its executive education offerings. But a small group of faculty and administrators quietly began informal discussions on what HBS should do with digital education some 15 months ago.
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