10 Industrial Design Trends You Can't Ignore
Design For A Cause
用意很強的設(shè)計
Companies including Herman Miller and American Apparel are promoting their ideals through design. Yves Béhar's leaf lamp for Herman Miller (shown) uses a biomorphic grid of LEDs, which consume 40% percent less energy than fluorescent lights and last for 100,000 hours. And Nike plans to make its entire footwear line out of sustainable materials by 2010.
像Herman Miller 和 American Apparel這樣的公司在內(nèi)的設(shè)計團體都通過設(shè)計來激發(fā)他們的靈感。Yves Béhar為Herman Miller公司設(shè)計的葉片形燈具（如圖所示），通過應(yīng)用生物形態(tài)類的格柵狀液晶顯示器，相比較普通的白熾燈來說，不僅降低40%的能耗，而且可以連續(xù)發(fā)光100,000小時。就連同耐克公司都計劃到2010年實現(xiàn)他們生產(chǎn)的鞋類產(chǎn)品的材料能夠全部耐度十足而不起皺。
Simplexity
設(shè)計的簡潔化，少即是多
Steve McCallion, executive creative director of Portland, Ore.-based industrial design firm Ziba Design, says there's a trend toward "simplexity," products that have many functions but are approachable, ergonomically correct and easy to use--like Apple's iPhone. The baby boomers have also propelled simplexity; as the generation ages, the need for easy-to-use, at-home medical equipment becomes greater. Ami Verhalen, director of industrial design at Madison, Wis.-based Design Concepts, says that in-home health care will be a huge driver for product innovation in the upcoming decade.
據(jù)波特蘭一家叫做Ziba設(shè)計公司的執(zhí)行總裁Steve McCallion的說法，設(shè)計有一種趨向簡潔化的勢頭，這些產(chǎn)品不僅擁有很多的功能，而且非常的人性化，人們很容易接受，使用起來也很方便，像Apple's iPhone. 居家?guī)Ш⒆拥娜藗円埠芡瞥绾啙嵒?，緣于在孩子剛生下來需要照顧的這段時間，所用的東西、家庭醫(yī)療設(shè)備符合簡便易用的需求越來越多。麥迪遜一家專門從事概念設(shè)計的工業(yè)設(shè)計公司的老板Ami Verhalen說，居家健康護理的需求將成為未來十年產(chǎn)品創(chuàng)新的有力推動器。
Personalization
設(shè)計的私人化、個性化
From Nike ID shoes to Build-a-Bear teddies, retailers are adding a "build your own" element to brands. Do it yourself--or DIY--serves as an important element of this trend. Publications like Ready Made magazine and books like designer Wendy Mullin's Sew U encourage consumers to put their own spin on things.
不論從耐克的鞋子設(shè)計，還是到Build-a-Bear的連衫襯褲設(shè)計，零售商們無一不在各種品牌中加入“塑造你自己”這個理念。親手來打造你自己---或者DIY---為我們詮釋了這樣一個非常重要的趨勢。大眾出版物像《Ready Made》雜志，還有像設(shè)計師Wendy Mullin在他的《Sew U》一書中，都在鼓勵消費者在他們自己的所用之物中加入自己的想法。
Globalization
設(shè)計的全球化
Like other industries, outsourcing has affected international design. Today a designer in Delhi might be working with a manufacturer in Columbus. Steve McCallion says that the globalization of product design has created Internet communities that enable more people to participate in the design process. Companies like Kid Robot can employ toy designers from Tokyo to Tucson with greater ease than ever.
像其他行業(yè)一樣，產(chǎn)品外包也正在影響著全球的設(shè)計。在當(dāng)今，一位在印度德里的設(shè)計師也許要和遠在美國哥倫布的制造商一起工作。Steve McCallion 說，產(chǎn)品設(shè)計的全球化創(chuàng)造了國際間的交流，使得更多的人參與進了設(shè)計的過程。像類似 Kid Robot的一些公司就能從東京比以往更容易雇傭玩具設(shè)計師到美國圖森 。
Ornamentation
設(shè)計中的裝飾味更濃
In fashion design, we're seeing a return to minimalism, but in home decor, ornate details are in fashion. For the first time in decades, wallpaper is in fashion, and the details are rich--brocades, velvets and jewel-tone colors. Long-forgotten textile designers like Florence Broadhurst and Vera Neumann are receiving attention from a new generation of design-savvy consumers.
在時尚設(shè)計領(lǐng)域，我們正在看到人們向保守主義回歸，但是在家居裝潢風(fēng)格來說，卻是細節(jié)裝飾味十足的潮流大行其道。在頭幾十年的起步階段，墻紙比較流行，細節(jié)設(shè)計也多是繁飾錦簇，鵝絨質(zhì)感，類寶石顏色。離開人們視線很久的紡織品設(shè)計師們像Florence Broadhurst和Vera Neumann就慢慢將注意力集中在對設(shè)計考究的消費者身上。
Polarization Of Design
設(shè)計趨于兩極化
Big-box or luxury retailer? Many experts say that design has been polarized, with innovative products available at both the very high end (Neiman Marcus, Moss) and the very low end (Target, Ikea). Meanwhile, midrange retailers like Macy's suffer from lack of fresh, on-trend ideas. That isolates the huge chunk of the population that can afford something higher-end than the $200 Malm bed at Ikea but scoff at the price of a $16,000 Hastens mattress.
這是個大盒子還是件奢侈品？許多專家指出，此種設(shè)計體現(xiàn)的既是高品位(Neiman Marcus, Moss)又是平民化(Target, Ikea)的定位，使得這樣的極具創(chuàng)意的產(chǎn)品走向兩種極端。與此同時，處于中間定位的設(shè)計者，像Macy一類的人飽受缺少創(chuàng)意和不能迎合時尚之苦。這樣的結(jié)果就是直接導(dǎo)致大量的消費者更多的原意接受像在Ikea的 $200的 Malm床墊也不愿問及價格不菲的高達$16,000的一件Hastens床墊。
Pink Design
中性設(shè)計
Gadgets are a guy's game, right? Not if you consider the latest products with feminine mystique. Motorola released a lipstick pink Razr cellphone, and more recently, LG released a Prada phone. More and more manufacturers are creating sleeker, feminized versions of their clunky, chunky products, and both men and women are biting. Want proof of the feminization of product design? Just check out Geeksugar.com, which rates several items a day as "Geek chic" or "Just Plain Geeky."
小玩意兒是一款個人游戲，是嗎？如果你僅僅把最近的產(chǎn)品看成是帶有女性神秘感的產(chǎn)品，那么就大錯特錯了。 Motorola 已經(jīng)推出過一款唇膏型粉色Razr 微型電話 ，目前更有甚者，LG也推出了一款 Prada 電話.越來越多的生產(chǎn)商推出磨光器，發(fā)出重金屬音質(zhì)的女性化的版型，敦實型的，男女都可以適合用的產(chǎn)品。想要看到女性化的產(chǎn)品設(shè)計嗎？只需登陸Geeksugar.com, 上面每天都有很多評論，像“不過如此的款式”或者“很普通的家伙”等等。
Mass Imperfection
大量缺憾美設(shè)計涌現(xiàn)
Some designers are creating intentionally flawed pieces, like designer Jason Miller's duct tape chair or Bodum's Pavina glassware collection, which uses mouth-blown double-walled glass, giving each piece a slight variation in height, thickness and weight. Whiskered and weathered textiles--on denim as well as furniture and tapestries--are more recognizable examples of intentional imperfection in production.
一些設(shè)計師在設(shè)計著這樣一些作品，它們是經(jīng)過有意的制作成缺憾美的這樣一些產(chǎn)品，像設(shè)計師Jason Miller設(shè)計的管狀椅，抑或Bodum's Pavina設(shè)計的精品玻璃器皿，這些產(chǎn)品是用嘴吹出來的雙層玻璃薄璧，使得每層玻璃在高度、厚度、重量各個層面都有細微的變化。用須掃過的或者風(fēng)化過的粗斜紋紡織物以及家具和掛毯都越來越被認作是專門做成缺憾美的產(chǎn)品。
Craft
手工藝產(chǎn)品被重視
As mass retailers like Target become more design-focused, there's a countertrend of independent manufacturers and designers creating one-off, heirloom pieces. Where to find these limited-edition treasures? Artisan e-commerce sites like Etsy.com, classical craft companies like Heath Ceramics and modernist design houses such as Design Within Reach.
正當(dāng)大量類似Target的生產(chǎn)商專注于設(shè)計帶動銷售的同時，也有一群反其道而行之的制造商和設(shè)計人員獨于家傳老作坊中尋找靈感。在哪里可以找見這些限量版的好東西呢？像電子商務(wù)網(wǎng)址Etsy.com中的匠人，還有叫Heath Ceramics的傳統(tǒng)手工藝公司，以及像Design Within Reach這類現(xiàn)代主義設(shè)計工作組。
Focus On The Other 90%
設(shè)計開始關(guān)注其他90%的人群
Anthony Pannozzo, vice president of design strategy at Waltham, Mass.-based firm Herbst LaZar Bell, says that well-designed products are available to only 10% of the world's population. However, more and more designers are starting to cater to consumers in Africa, Asia and Latin America.
專門從事設(shè)計戰(zhàn)略的Herbst LaZar 公司副總裁Bell Anthony Pannozzo說，經(jīng)過良好設(shè)計的產(chǎn)品只服務(wù)于世界上10%的人群。然而，卻有越來越多的設(shè)計師正在投身于非洲、亞洲、拉丁美洲的市場。
